22 Days Nutrition is a vegan and gluten free diet plan that is currently popular. Part of the reason (perhaps the main reason), is that it was devised by Beyonce’s personal trainer Marcus Borges as a way to lose weight and get healthier. Beyonce is also involved with the company after she and Jay Zee tried the plan out for themselves.
Going plant based is very hot right now with lots of celebrities extolling the benefits of reducing the amount of animal based products into their daily life. Many of us are concerned about the meat industry too and although it can be hard to forgo meat completely, cutting down on animal based products is generally seen as a socially conscious move.
22 Days Nutrition is a diet plan you can follow with a book, protein powders and bars or with home delivery of a vegan menu. The plan was devised as a way to transform lives, bodies and habits by following a vegan program for three weeks and 1 day.
The time frame is important. According to Borges, psychologists have found that it takes 21 days to make or break a habit. The idea is that you follow his plan for 22 days to achieve a major breakthrough and turn your life and health around completely.
22 Days Nutrition – the company
22 days Nutrition is a branch of Marcus Borges’s own company Co Exist Nutrition although the 22 Days Nutrition appears to be the only brand. Beyonce is heavily involved with 22 Days Nutrition Vegan Meal Delivery Service arm of the company. However, as much as we would like it, Beyonce is not going to turn up on your doorstep with a takeaway anytime soon!
In a press statement Beyonce said,
I am so grateful that I took the challenge and credit Marco with leading by example… He came up with a great program to get people motivated to make better nutritional choices. All you have to do is try. If I can do it, anyone can. I am excited to partner with him.
Yeah right. If an international superstar can do something, then it is going to be just as easy for the rest of us.
The 22 Days Nutrition Plan
The plan is essentially vegan and gluten free. We struggled with this last point because there is no real reason why gluten free should be any better for you than non gluten free. That said, this idea is fashionable right now especially with celebs including Gwyneth Paltrow and Miley Cyrus.
According to scientific opinion, giving up gluten is totally unnecessary for most people. Although some people are sensitive to gluten, such as people with celiac disease, most people can eat gluten with no problems and it has been a staple part of the human diet for thousands of years without any problems.
The confusion about gluten comes from the fact that gluten, the chewy protein that gives bread its texture, is often in fattening products such as bread and pasta. It seems to be a knee jerk reaction to assume that gluten is the culprit for being overweight and not the carbs.
Becoming vegan is often touted as a way to improve health and well being. However, it is very important to ensure that you receive adequate protein to compensate for the lack of animal products, such as the proteins and amino acids found in fish and meat.
It is possible to lead a healthy vegan lifestyle but it does require careful planning and attention to your diet. Many people struggle at first with substituting plant based products for their more usual dairy and meat. You can’t just decide to become vegan and cut out animal products without considering what you are going to replace them with.
If you are dipping your toe into becoming a vegan either permanently or occasionally, 22 Days Nutrition looks as if it may make the process easier.
Marcus Borges has written a couple of books to help.
22 Days Nutrition Books
There are several ways you can follow the diet plan. First up you can buy Marcus Borges best selling The 22 Day Revolution Book where he explains how to follow the diet and how to make the change from a meat based diet into veganism. According to the book cover it is,
A groundbreaking vegan program designed to transform your mental, emotional, and physical health in just 22 days.
The book comes with a detailed diet plan that you are supposed to follow over the full 22 days but according to some users, this is harder than it sounds. Some people have complained about the lack of real information about how to actually prepare the meals and there are issues with portion sizes.
As this customer reported,
No serving sizes, no portions. I later found out a PDF with “serving sizes” and noticed that the recipes range from 1 to 8 people… ??
How Marco expects you to follow a diet by telling you to cook 1 cup of beans but not telling you for how many people or how much to eat afterwards is beyond me. Everything is gluten free and there is no explanation for this anywhere in the book. As a pre designed meal plan for 22 days, it lacks pre planning tips (i.e. soaking beans the night before). I got to recipes and found that I had to be prepared 24 hrs before.
This is a fair point. The whole purpose of a recipe book is to tell you how to prepare food in a way that is easy to follow so that it takes the guesswork out of new recipes. Failing to mention preparation time or provide accurate ingredient quantities is a major shortfall in any cookery book.
However, some people have found that they have lost weight by using the program and there is a companion book which contains additional recipes. There is also an exercise guide to Power Moves – innovative secrets for lifelong health.
All these must be purchased separately.
Although buying a book and doing it yourself is the least expensive option for 22 Days Nutrition, following this dietary plan is still not cheap and some users have complained about the cost of the ingredients in the recipes. That said, if you were to dip into the recipe book and pick out the dishes that you liked, you would probably find the book useful. Many people have been satisfied with some of the vegan recipes on offer. And of course you do get to read an introduction written by Beyonce herself.
In addition to the books, 22 Days Nutrition also provides a whole range of products you can buy to support the plan.
22 Days Nutrition Products
There is a range of vegan protein/treat bars. These include products such as Nut Butter Buddha, Enlightened Pumpkinseed and Daily Mocha Mantra – all protein bars containing plant based and gluten free ingredients derived from organic non GMO sources. They look pretty delicious and customer opinion is favourable but they are expensive.
Buy from the 22 Days Nutrition website and a box of 12 snack bars will cost $35.88 or $2.99 each.
Plant Protein Powder
You can also buy 22 Days Nutrition protein powders, a powder you add to fruit juice or water in order to make a filling drink. Many people looking to lose weight use protein powder as a low calorie meal replacement. You could also use it if you were looking to build muscle without adding to fat.
Unsurprisingly, all the range is based on pea protein, a plant based protein that is high in amino acids and becoming very popular as an alternative to whey protein. There is a choice of flavours including strawberry, chocolate, vanilla and natural pea flavour. All flavours are organic and the peas are organic too and derived from organic, non GMO and soy free sources.
You can choose between individual sachet servings or simply buy a tub and measure the powder out for yourself. A tub of 15 servings costs $35.99.
22 Days Nutrition protein powder is pretty pricy when compared to others on the market. Pea protein powder is popular right now and we have seen other good quality brands which are equally organic and certified non GMO on sale for a fraction of the price asked by 22 Days Nutrition.
This leads us on the 22 Days Nutrition Vegan Meal Delivery service. This is the feature of 22 Days Nutrition that has most caught the public’s imagination and supposedly the arm of the company where Beyonce has had the most involvement.
22 Days Nutrition Vegan Meal Delivery
There are a several menu options available. You can choose from the 5 Day plan, the 7 Day plan or the 22 Day Plan. Alternatively you can order A la Carte meals if you only require a few meals a week.
The 5 Day, 7 Day and 22 Day plans include breakfasts such as granola and blueberry walnut loaf. There are main meals and lunch dishes such as Rosemary Peas and Bell Pepper Lentils, Pumpkin Banana Loaf or Sesame Squash Rice.
Prices depend upon the duration of the plan.
- The 5 Day Plan works out at $12.50 a meal.
- The 7 Day Plan costs $11.50 a meal.
- The 22 Day Plan costs $9.50 per meal.
You can see pictures of the food on the 22 Days Nutrition website and all dishes are lovingly photographed and look appetizing and colourful.
We have to say at this point the serving sizes do look small! Portion sizes definitely seem on the stingy side and although it could be argued that you are trying to lose weight after all, with Vegan food you can usually afford to eat more than normal without it adding to weight.
In our opinion, 22 Days Nutrition does not look great value. The breakfast option after all is only something very light such as Granola which you can buy from a store and prepare yourself with very little effort. Yet, this is priced at as much as $12.00 per serving in the 5 days diet plan and this is without adding any additional fruit to make it less dry.
However the meals are varied. According to the product information,
Each meal is inspired by dishes from around the world so your taste buds never get tired of the same flavors.
You’ll enjoy the freshest organic vegetables and fruits, hearty gluten-free grains and a wide variety of protein-packed beans all enlivened with delectable herbs and spices. Every dish will leave you satisfied and looking forward to the next meal.
The meals are delivered in an insulated cooler so can be stored in the fridge and simply reheated. This all sounds good and is of course convenient. But is there not something a little soulless and depressing about switching to a healthy lifestyle only to be then microwaving your instant meal for one?
We thought the one of the advantages of becoming vegan was discovering the wealth of healthy and surprisingly easy meals that can be created from fresh and wonderful meat free ingredients.
Making changes to diet, becoming a vegan permanently or occasionally and choosing organic food over non organic are all current trends that may have real health benefits. However, we are not so sure that 22 Days Nutrition is the way to go.
In our opinion 22 Days Nutrition looks a bit like a celebrity driven gimmick, and if you are considering feeding a family on this plan or even just cooking for a partner or friend, there seems to be little here to justify the price. In addition, it all looks a little depressing and we can’t see many people subscribing to this upmarket meal-on-wheels option for too long.
Can you really imagine Beyonce unwrapping her instant meal delivery and popping it into her microwave? Or starting her day with a sachet of granola that she paid $12.00 for?
In addition, the protein snacks and the pea protein powder are expensive compared to similar products on the market.
Going vegan for weight loss?
Eating any plant based diet for 22 days will probably help you lose weight without the need to consider calories or portion sizes. If you choose the 22 Days Nutrition menu plan it does provide an easy way of trying this out for yourself without having to think too much about it.
However, this is not the only way. There are countless vegan cookery books and vegan websites out there which unlike Borge’s 22 Day Nutrition Book provide correct instructions about how to prepare and cook vegan food. Do it yourself and you can ensure you won’t be hungry. This is a growing trend that many people are adopting.
By contrast we think that you will be hungry on the menu plan and the overpriced snack products. It looks too extreme to us and as with most extreme diets could lead to yo yo weight gain as well as putting you off plant based food for life!
22 Days Nutrition has all the hallmarks of a fad celebrity diet plan and although the products are all good quality and the instant meals seem perfectly edible, in our opinion it’s all just a bit too showbiz gimmicky to make much difference to your long-term health and weight loss.
Disclaimer: Our reviews and investigations are based on extensive research from the information publicly available to us and consumers at the time of first publishing the post. Information is based on our personal opinion and whilst we endeavour to ensure information is up-to-date, manufacturers do from time to time change their products and future research may disagree with our findings. If you feel any of the information is inaccurate, please contact us and we will review the information provided.