Can you really trust customer feedback?

These days liking on Facebook and saying nice things about a service or product is a big part of advertising and one that all companies take very seriously.

The feedback phenomenon stated back in the 90s with eBay and the all-important customer feedback comments that were left for every eBay seller.

Today customer feedback comments have become part of life. Everyone does it. From booking a holiday as with Tripadvisor finding a plumber, or buying a diet pill online.

We all look at the feedback comments and tend to trust the opinions of our fellow customers. Many of us leave reviews ourselves.

When it comes to buying weight loss supplements from Amazon, it can be a mistake to take customer feedback comments at face value. Some supplement companies post fake positive reviews to create the right impression and these can be easy to miss.

With some supplements, the only genuine reviews are negative reviews but even then, you have to be careful. Rival supplement companies are not above dropping the odd negative review for a rival company.

Customer feedback can be a minefield of misinformation! If you want to make sure that your online purchase is not a turkey you have to pick through the customer feedback very carefully.

So what can you do?

Check out whether the review has been left for a verified purchase. Amazon show this clearly at the top of the customer review and if the reviewer does not appear to have even bought the supplement they are raving about, you need to ask yourself why anyone would bother to do that?

Take a look at the reviewers’ past history. Have they reviewed anything before? If they do have some history, have they left a bunch of reviews on the same day? With most fake reviewers, you often see a pattern of product reviews posted on the same day. In most cases, other fake reviewers will have left reviews for exactly the same products. It is easy to spot but only if you are looking for it!

Take a look at the negative feedback first. All products generate some negative feedback and even good products will get complaints. However, you can see if the same side effects are mentioned and if there is a major feedback scam going on, in many cases a customer who has fallen for it, will be so angry he or she will highlight the problem.

There are some great products out there that come with some glowing positive feedback. But to make sure you don’t waste your money, take a few minutes to look into the feedback comments before you commit to buy.