You may want to try out a supplement that contains particular ingredients because you have read reports of clinical testing.
Alternatively, you may just want to take a supplement that promises to help your weight loss journey so make your choice based on the advertising.
Obviously, the common sense approach is to check out the ingredients list so you can see exactly what you are buying. However if you have already tried this, you will probably have come across something called the proprietary blend.
The proprietary blend? It sounds as if it should be something secret and special. Something that the company do not want to give away to competitors – like the secret Coca Cola recipe or the KFC topping.
However, the truth is not quite as magical and rather than misleading competitors, the proprietary blend seems to be designed to mislead the customer.
A proprietary blend is a mixture of ingredients that are combined in one formula. Many supplement companies use this practice and some fat burning proprietary blends are given fancy names like such as Thyroid Enhancement Matrix, Thermogenic Complex or similar. Others may simply be listed as proprietary blend under the company’s name.
Whatever it is called, the fat burning proprietary blend is effectively a legal loophole which means that the company do not have to itemise the quantities of each ingredient contained in the supplement. They can simply provide a sum total of the combination of the ingredients list.
So for example if you have ingredients such as caffeine, green tea, L tyrosine listed as a proprietary blend – lets call it 500mg of Green Burn Complex – you only know the gram amount of the combination but have no idea of the exact quantities of the advertised ingredients.
Of the 500mg of total ingredients, 499mg could be caffeine for example. Or any other combination. You just don’t know.
The problem for customers is that this lack of detailed information masks the truth about the supplement.
A fat burner can contain stimulants such as Yohimbine and Synephrine which are potentially dangerous for some users, yet you will not know how much of these are actually contained in each capsule.
In addition, cheaper ingredients such as caffeine can make up the bulk of the formula, with the more expensive extracts, literally little more than in dust quantities.
Although all this is extremely misleading, it is a perfectly legal way of marketing a diet pill.
To reassure customers that the proprietary blend is special and worth trying, diet pill marketers often claim that the ingredients are in “optimum quantities””or are especially designed to “work in synergy”.
You may choose a certain fat burner because you have read that one of the ingredients is effective in clinical studies so you assume that the quantity contained in the supplement reflects this clinical testing.
This is unlikely to be true because when an ingredients list is masked under a proprietary blend you have no guarantees. Despite the fact that the advertising may mention this special ingredient and make all the claims about its efficacy, it is likely to be in too insignificant quantities to work.
Without knowing the true quantities, you will have no idea if the fat burner reflects any clinical testing. You can end up paying top dollar for what is essentially a diet pill full of cheap filler ingredients.
Some companies use the concept of a fat burning proprietary blend to make their supplements seem more exciting and interesting, rather than providing a long list of ingredients. Maybe so, but it is important to remember that there is nothing actually to stop them using a snappy name and then listing the full ingredients quantities as well. However very few supplement companies do this so it seems that the practice of using fat burning proprietary blends is there to mislead the paying customer and nothing more.
Yes, you should avoid fat burning proprietary blends. Without proper information that lists all the ingredients and their quantities, it is impossible to know exactly what you are taking.
At best, buying a supplement which contains a fat burning proprietary blend could turn out to be a total waste of time and money. At worst, it may be dangerous to health.
Disclaimer: Our reviews and investigations are based on extensive research from the information publicly available to us and consumers at the time of first publishing the post. Information is based on our personal opinion and whilst we endeavour to ensure information is up-to-date, manufacturers do from time to time change their products and future research may disagree with our findings. If you feel any of the information is inaccurate, please contact us and we will review the information provided.