When you think of some of the biggest roadblocks on the way to diet success, there’s no better place to start than sugar. Sugar represents one of the biggest contributors to obesity in the modern world, packing hundreds of calories into popular treats like soda drinks, candy, and ice cream. To make it easier for diets to quit the sugar and stick to their weight loss goals, some supplement manufacturers and diet companies have begun producing healthy alternatives to our favourite treats. But do these healthier substitutes taste close enough to the real thing to be effective as weight loss aids?

Below we take an in-depth look into FitFreeze, to see whether this protein-rich ice cream substitute provides a tasty snack for a reasonable price.

FitFreeze Pros

  • None

FitFreeze Cons

  • Generally described by customers as being a poor imitation of ice cream
  • Little more than frozen protein powder, it is a poor weight loss aid
  • Extraordinarily expensive
  • No real money-back guarantee
Watchdog Rejected


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What You Need To Know About FitFreeze

FitFreeze is a kind of weight loss ice cream containing a high dose of protein and fibre, and a relatively low quantity of sugar and fat. Designed to act as a substitute for regular ice cream, FitFreeze is promoted by its manufacturer, FITera, as a novel way to support healthy eating. Unlike regular ice creams, FitFreeze is packaged in the form of a powder that customers are invited to mix with water and freeze.

What Are The Side Effects Of FitFreeze?

When taken sensibly, protein powders shouldn’t come with too many side effects. However, minor issues can arise for some (especially if customers take more than is recommended). Higher doses of whey protein may cause increased bowel movements, thirst, bloating, cramps, nausea, reduced appetite, and fatigue. If consumed without engaging in sufficient levels of exercise, protein powders may also cause weight gain or lead to weaker bones.

How Much Does FitFreeze Cost?

FitFreeze has to rank as one of the most expensive ice creams (or protein powders) you’re ever likely to come across. On Amazon, this relatively straightforward mix costs a ridiculous $49 (plus shipping) for just 15 servings. The official website is little better. International customers will be able to buy the same pack for $36.75 (plus shipping), and American customers are only able to access a one-time-only offer of a “free” sample which costs $4.95 (which contains a small bag with a couple of servings).

All purchases made on the official website come with a free FitFreeze recipe book, a free meal planner, and a free subscription to lifetime membership to the FitFreeze community website.

Our Verdict On FitFreeze

FitFreeze is a laughably unimpressive product. Virtually all of the customer reviews we’ve seen throughout the Internet seem to feel scammed by the manufacturer, paying top dollar for a cheap and lazy imitation of real ice cream.

To put it simply, this product is nothing more than a protein powder mixed with some dietary fibre. The only difference is that dieters are invited to freeze it to make a strangely artificial version of ice cream, one that most customers claim tastes nothing like the real thing.

As you might expect, this simple protein powder mixture contains nothing that would help to induce weight loss or burn fat, and there is little “healthy” about the mixture other than the fact that its reliance on sweeteners over sugar means that it is low in calories.

Despite the company claiming to offer a money-back guarantee, the convoluted terms presented on the website make it clear that few customers would actually qualify for a refund (as the company refuses to reimburse those who have opened the pack). As such, all FitFreeze customers are going to be left with a small amount of poor-quality protein powder that they paid $40-$55 for and cannot return. We advise saving your money and staying well away from this cheap cash-grab.

Overall, we do not recommend FitFreeze to our readers.

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FitFreeze Review

FitFreeze is a weight loss powder that is designed to be mixed with water and turned into a kind of healthy ice cream. It aims to reduce obesity by helping dieters to substitute unhealthy and sugary ice creams for a healthier version that supposedly helps to burn fat (amongst other benefits). Unlike most other ice creams, FitFreeze is designed to be mixed with water and frozen by the customers at home.

FitFreeze Facts

  • Manufactured by FITera
  • Contains 600g of powder per pack
  • Protein-rich weight loss ice cream mix

This unusual product is produced and sold by FITera, a fitness and diet company from the USA. FITera has been operating since 2014, and now offer a range of products that include Fast Track to Weight Loss (a diet and weight loss program), specialist cookbooks, and FitFreeze. The company’s CEO, Chad Tackett, is an experienced hand in the world of weight loss, claiming to have operated the Internet’s first fitness program (Global Health and Fitness) starting in 1996. The company can be contacted via the details supplied on the official FitFreeze website.

How to Take FitFreeze

The directions for use are as follows:

  • Pour 3 cups (24oz) of water into a blender with the entire bag of FitFreeze powder and mix well. Pour mixture into small containers (or popsicle moulds) and freeze. Leave them until desired ice cream texture and enjoy!

FitFreeze Concerns:

  • Unbelievably expensive for what is little more than a protein powder mix
  • Many customers complain of the extraordinarily poor taste
  • Little reason to think that this is an effective weight loss aid

What Does FitFreeze Claim To Do?

There are numerous infomercial-style webpages out there promoting FitFreeze, and different pages seem to vary in terms of their promises. In general, the manufacturers of FitFreeze typically imply that the product can help customers to lose weight in that it acts as a substitute for sugary ice creams – by allowing dieters to satisfy their sweet tooth and cravings via a healthy alternative, they can be helped to shift the pounds. The high fibre content is intended to be filling, helping curb cravings in general.

Other versions of these lengthy sales pages go much, much further in their claims. On these pages, the manufacturers claim that FitFreeze:

  • Improves cholesterol
  • Decreases anxiety and depression
  • Decreases the risk of disease
  • Decreases risk of injury (by reducing the incidence of inflammation in the joints)
  • Lowers triglyceride levels
  • Improves digestion
  • Lowers blood pressure
  • Helps to build muscle
  • Provides a fat-burning effect

Does FitFreeze Work?

The real question of whether an imitation ice cream product could act as an effective substitute for the real thing is tough to answer. It all comes down to whether customers consider this mixture to be close enough to sugary ice cream in terms of taste – unfortunately, most of the evidence provided by customer reviews suggests that this product tastes quite fake and unsatisfying when compared to real ice cream (whilst also carrying with it the inconvenience of having to be prepared by the customer). There’s little else lying behind this products credentials as a weight loss product; it’s little more than protein powder that you freeze.

The various bizarre claims that FitFreeze burns fat, improves mood, lowers triglyceride levels, and more, are so false that they are frankly laughable. The manufacturer somewhat tentatively links this product’s omega-3 content to these various miraculous benefits. Common sense should tell you that an uptake in omega-3 could improve overall health, but is unlikely to deliver these benefits in an instant. In any case, customers would have more luck by just eating more fish, as the FitFreeze ingredients list fails to include anything that might contain omega-3 in the first place!

What Are The Ingredients of FitFreeze?

The ingredients found in FitFreeze are listed below. Unfortunately, the manufacturer has neglected to provide ingredient quantities in the below list, which can make it hard for customers to estimate how effective the overall mix is likely to be. Readers should note that each serving of FitFreeze (around 40g of powder) contains roughly 150 calories, 15g of protein, 7g of fibre, and 6g of sugar.

  • Whey Protein Concentrate: This is the cheapest and most common form of whey protein, and is a by-product of milk production. Whey seems to help recovery after sports and endurance training, and so it is often used by athletes. Whey protein contains BCCA amino acids and may causes feelings of satiety. It also appears to decrease the release of hormones such as ghrelin, which signal hunger. Whey protein is high in fat and cholesterol, and is digested slightly slower than Whey Protein Isolate. It has a higher fat and carb content than Isolate alternatives. Source
  • Whey Protein Isolate: Whey Protein Isolate is extracted from milk products. It is a form of protein which is highly bioavailable, meaning that it is easily and quickly absorbed into the bloodstream. This protein contains a high number of branched chain amino acids, which are used to fuel working muscles and stimulate muscle growth. Source
  • Milk Protein Concentrate: Milk Protein Concentrate is a dehydrated milk product that is high in protein, but also contains some fats and cholesterol. Source
  • Calcium Caseinate: Another source of protein, calcium caseinate breaks down slower than whey proteins, meaning that it can provide a sustained release of amino acids over time. Source
  • Soluble Vegetable Fiber: Foods that are very high in fibre (or fibre supplements) can be helpful when losing weight, as relatively less of its bulk is digested when compared to other food groups. It can also bind with other foods that have been consumed, making dieters feel fuller whilst consuming fewer calories. Source
  • Non-Dairy Creamer (sunflower oil, maltodextrin, sodium caseinate, mono- and diglycerides, dipotassium phosphate)
  • Sugar
  • Natural Flavors
  • Salt
  • Thickening Blend (Xanthan Gum, Guar Gum)
  • Stevia Extract

Does FitFreeze Have Any Side Effects?

Protein powders are not generally associated with too many side effects. Overuse of whey protein can sometimes cause increased bowel movements, thirst, bloating, nausea, cramps, reduced appetite, fatigue, and headaches. Those suffering with kidney issues or require prescription medication should check with their doctor before trying out protein shakes, as the increased protein intake could cause issues.

Fibre supplements are also not associated with side effects, but dramatically raising your fibre intake may cause mild cramping, diarrhoea, and gas for the first few days.


Not suitable for pregnant or breastfeeding women. Not suitable for anyone under the age of 18. If you are taking any medications or are unsure about the suitability of this supplement for you, consult your doctor before purchase.

Are There Any Customer Reviews For FitFreeze?

The majority of reviews that we found online (that are obviously not-fake) are generally highly negative. Customers seem to universally complain about this product’s poor taste and high price point, with many commenting that FitFreeze is a very poor substitute for real ice cream.

REALLY BAD product. Lousy tecture. NOT even close to ice cream in anything. A RIP-OFF!!! Should get 0 Stars!!!

This crap is HORRIBLE. I ordered a free sample (just paid shipping). Got a tiny sample that just made two “servings” and was SO glad that was all that there was. I made it with water as instructed. Froze it in two small containers and waited to taste. YUCK, nothing like ice cream at all. All the glowing reviews on their web ad are bolongia. It has a chalky artificial taste and can by no means be described as “yummy” or “tasty”.

I have Fitera’s vanilla FitFreeze sample that I just got. I cannot believe $49 for that bag! That one bag makes 15 servings. Compare that to a half gallon of ice cream at the supermarket and you’ll see the outrageous price difference. Even with added nutritional and health factors – the cost is obscene… Along with many other people, I have no way of affording it, as much as I would like to. This is a disservice to those with health needs and weight issues. I hope that FiTera changes this at some point.

Firstly, the product:
-tastes like frozen protein drink (and not the best I’ve had, either)
-gritty texture (a far bloody cry from ice cream)
-ingredients are hardly “incredible” as noted by another reviewer. Splenda? Yup.

Very good ice cream! Fun/easy to make, and nice taste. Good for blood glucose control. Love it!

Does FitFreeze Offer a Money-Back Guarantee?

FITera claim to offer a money-back guarantee on all purchases of FitFreeze, but this arrangement only covers unopened packets, meaning that it doesn’t qualify as a real money-back guarantee by our definition. To quote the official website:

If at any time within the first 30 days you are not completely satisfied with your FitFreeze order – for whatever reason – simply contact our Customer Care department by email ([email protected]) for return authorization and instructions. We’ll gladly accept returns for refund of any unopened product. Please note that all items returned must be unopened – we are unable to accept returns or refund products that have been opened. Returns received without a return authorization are subject to a $10 restocking fee.

Where Can I Buy FitFreeze?

FitFreeze is available to buy on the official FitFreeze website or on Amazon. Prices are extraordinarily high on both websites.

On Amazon, a 15-serving pack of FitFreeze costs an astonishing $49 (plus $5.60 in shipping). The same pack costs $36.75 on the official website, although the option to buy directly is rarely offered. American customers are often directed to buy a “free sample” that contains a few servings for $4.95. The price paid for the sample is supposedly refunded if customers opt to purchase a full pack afterwards.

How does FitFreeze compare to Phentaslim?

Criteria FitFreeze Comparison Phentaslim comparison
Clinically Proven Ingredients
Side Effect Free
Positive Customer Reviews
24/7 Support
Money-back Guarantee

The Diet Pills Watchdog does not recommend FitFreeze.


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Disclaimer: Our reviews and investigations are based on extensive research from the information publicly available to us and consumers at the time of first publishing the post. Information is based on our personal opinion and whilst we endeavour to ensure information is up-to-date, manufacturers do from time to time change their products and future research may disagree with our findings. If you feel any of the information is inaccurate, please contact us and we will review the information provided.

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