Holland and Barrett Chromium Picolinate

Holland and Barrett, the UK-based chain of health stores, has their own range of supplements, as well as stocking numerous products from other manufacturers. They have launched numerous single ingredient supplements, including a Chromium Picolinate Supplement, which is thought to aid weight loss by regulating blood sugar levels and sugar cravings.

Below we take an in-depth look to see how effective this product is at aiding weight loss.

Holland and Barrett Chromium Picolinate Pros

  • Cheap supplement
  • Holland and Barrett have good reputation

Holland and Barrett Chromium Picolinate Cons

  • Will not yield significant weight loss results
  • No money back guarantee
  • Not suitable for diabetic consumers
Watchdog Rejected Diet Pills
Holland and Barrett Chromium Picolinate

Holland and Barrett Chromium Picolinate Review

Holland and Barrett Chromium Picolinate Facts

  • Manufactured by Holland and Barrett
  • 100 or 250 capsules per bottle
  • Regulates blood sugar levels

Holland and Barrett, a health store retail chain based in the UK, both sell products manufactured by third party companies, and sell their own range of supplements. Their products tackle every aspect of health, and include vitamins, minerals and numerous herbal products. One of their supplements is Chromium Picolinate, which ‘supports the maintenance of normal blood glucose concentrations and normal macronutrient metabolism’.

Holland and Barrett are careful to avoid making any claims about the benefits of their supplements, and so this product is not directly advertised as a weight loss aid. However, there is some clinical support to suggest that by regulating blood sugar levels, this product could aid a small amount of weight loss when used in the long term. Chromium Picolinate is a common diet pill ingredient, although because of the tiny dose required, it is usually a very small component of multi-ingredient diet pills.

Holland and Barrett stores are located across the UK, and the company also has a strong presence online. Customers can talk to a member of staff in store, or contact the company using the details provided on the official website.

How to Take Holland and Barrett Chromium Picolinate

Take one tablet daily, preferably with a meal. Do not exceed stated dose.

Holland and Barrett Chromium Picolinate Concerns:

  • Will not yield significant weight loss results
  • No money back guarantee
  • Not suitable for diabetic consumers

What Does Holland and Barrett Chromium Picolinate Claim To Do?

Holland and Barrett offer the following description of this Chromium Picolinate supplement:

Chromium supports the maintenance of normal blood glucose concentrations and normal macronutrient metabolism.

So What Is Holland and Barrett Chromium Picolinate and What Are The Ingredients?

A single tablet serving of Chromium Picolinate contains 200 mcg of the active ingredient per serving. 200 mcg is 500% of a person’s RDA for Chromium Picolinate.

  • Chromium Picolinate 200 mcg: This is used primarily to lower fasting blood sugar levels and to lower insulin levels in people who have type 2 diabetes. In terms of its potential effect upon weight loss, it is possible that taking chromium picolinate by mouth for 2 to 3 months might produce a small weight loss of about 1.1 kg. Obviously this is an incredibly small amount of weight loss, but studies are still inconclusive. It also helps to reduce insulin resistance.

So What Does All This Mean?

Chromium is proven to aid weight loss, but its effects are tiny and only noticeable in the long run. Doses used in clinical trials vary hugely, but one study showed that carbohydrate cravings were significantly reduced when taking 600 mcg of chromium picolinate daily over an eight week period. If consumers followed up on this reduced level of cravings, and reduced snacking accordingly, then they would find it easier to lose weight whilst using this supplement. Chromium also helps to reduce insulin resistance. Consumers who have insulin resistance, a precursor to diabetes, will have more trouble losing weight because insulin acts as a fat storing hormone. However, this is not the only factor in weight gain and weight loss.

Chromium Picolinate is the most stable form of chromium, and takes longer to break down than other forms such as Chromium chloride and chromium polynicotinate. It also appears to have the greatest effect in facilitating glucose control. It also has the best rate of absorption.

Does Holland and Barrett Chromium Picolinate Have Any Side Effects?

Chromium Picolinate can lower blood sugars levels and as such should not be used by diabetics without first consulting their doctor. Low blood sugar levels can lead to light headedness, dizziness and even fainting. Customers who have not eaten for several hours are more likely to experience these side effects.

Diabetics and Hypoglycemics should only use only under a doctor’s supervision because this product contains chromium which may enhance insulin sensitivity and may affect your blood glucose levels.If you are pregnant, breastfeeding, taking any medications or under medical supervision, please consult a doctor or healthcare professional before use.

Any Holland and Barrett Chromium Picolinate Reviews From Customers?

There are numerous customer reviews for this product on the Holland and Barrett website:

excellence bordering on Brilliance, great product, does its job and easy to administer.

Great product,used it before,works perfect with my diet!

I have used this supplement on and off for years and it’s been my experience is that it curbs my cravings for sweets when taken each day for over a period of time (from weeks to months).

I’ve been taking chromium (mainly picolinate, sometimes GTF) almost every day for about 7 years.
It seems to reduce both my need to nap and my cravings for sweets. I wouldn’t be without it.

Have used this for several years and think it is a good product.

Taking this product made me feel a lot better. I will definitely carry on taking it.

So Does Holland and Barrett Chromium Picolinate Work?

Regulating blood sugar levels can play a role in insulin sensitivity. Insulin works as a fat storing hormone, and so as insulin resistance develops, it becomes more difficult to lose weight. However, managing blood sugar levels will not lead to huge amounts of weight loss without serious changes to the consumer’s diet (especially as insulin resistance is often caused by unhealthy and continued diet choices). Insulin resistance is only one potential factor in a person’s struggle with weight loss, and so this diet pill may not work for many people.

The effects of chromium picolinate appear to be small, leading to small amounts of weight loss over a prolonged period of use. Consumers who do not change their diets to reflect the changes in their carbohydrate and sugar cravings are not likely to lose any weight whilst using this product. Reducing carbohydrate and sugar cravings could help dieters to stick to their new reduced calorie diets. This supplement should be considered a diet-aid, and not strictly a weight loss pill.

Where Can I Buy Holland and Barrett Chromium Picolinate?

This own-brand of Chromium Picolinate is available from Holland and Barrett, both online and in stores. Holland and Barrett stores are widespread across the UK.

There are two bottle sizes available, one containing 100 tablets, and one containing 250 tablets. The smaller bottle, containing 100 tablets, costs £7.99. The larger bottle containing 250 tablets, usually costs £17.99, but at the time of writing was on sale for £8.99. It is unclear how long this reduced price will be available for. Holland and Barrett also frequently offer buy one get one half price in their products.

There are numerous delivery options for customers ordering online. Standard delivery costs £2.99 or is free on orders of £20 or more. Next day delivery costs £4.49. International delivery costs £6.95, with the delivery typically arriving within 10 days of the order.

Daily recommended usage is a single tablet per day, and so a 100 capsule bottle will last for over 3 months, whilst a 250 capsule bottle will last for over eight months of continuous use.

What About A Guarantee

Holland and Barrett do not offer a money back guarantee on their products. Customers who purchase in store will have the returns terms and conditions detailed on their receipt. Customers who purchase through the official website can only return unopened, faulty products. They need to contact the company through the details provided on the official website, and then send the product to the returns address, also provided on the official website.

Watchdog Verdict

Chromium Picolinate supplements should not be considered a miracle diet pill, or even a particularly strong weight loss aid. For dieters who struggle with carbohydrate and sugar cravings, they could be useful in reducing these cravings. Continuous use of this supplement could theoretically help dieters to stick to their reduced calorie weight loss plans. However, it is incredibly unlikely to cause weight loss without the consumer making any other changes to their lifestyle.

The product represents excellent value for money, costing a mere eight pence per day (when purchasing the smaller bottle) and four pence per day when ordering the larger bottle at the current discounted price. There is no money back guarantee for this product.

For consumers who do not have huge amounts of cash to invest in a diet supplement, who also struggle to stick to diet plans because of carbohydrate cravings, and who want to avoid a stimulant based diet pill, this could be a viable option. Overall though, a chromium picolinate supplement is not a strong weight loss aid, and studies are still mixed about how useful it is at aiding weight loss. Overall, customers who want to lose significant amounts of weight will be disappointed by a chromium picolinate supplement, and so we do not recommend it to our readers.

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Disclaimer: Our reviews and investigations are based on extensive research from the information publicly available to us and consumers at the time of first publishing the post. Information is based on our personal opinion and whilst we endeavour to ensure information is up-to-date, manufacturers do from time to time change their products and future research may disagree with our findings. If you feel any of the information is inaccurate, please contact us and we will review the information provided.

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