High Street fashion chains can’t seem to seem to get it right. If their models are too skinny, the fashion business is accused of promoting Bulimia and an unreal expectation of the perfect female body. Too fat and they are accused of normalising obesity and setting a bad example to ordinary women.
Now the High Street fashion industry is in trouble again. It seems they are targeting obese teenagers as a growing market for their clothes and using similarly obese young women as their models in advertising.
The fashion industry has been accused of being cynical but we can see their position. After all, if there is a market for size 20 plus sizes out there, what good does it do in refusing to cater for it?
Of course, the retail business is just that, a business, so if there is a call for plus sized fashionable clothing for teenagers, companies will be competing with each other for their trade. And with 60% of British teenagers overweight, it seems that larger sizes are becoming the norm so it makes sense to cater to their needs.
However, what is different about the plus size models today is that clothing sizes start at 20 – not the measly size 16 or 18 as seen in recent years.
The fashion industry has been quick to recruit a bunch of curvy and voluptuous plus size models to model the plus size range.
The models look great. They are all attractive and they look great in the clothes. The clothes look fab and the whole shebang looks as good if not better than the skinny women in “normal “ sized clothes who usually parade the catwalk.
We’ve all got so used to that skinny look, the plus size models make a refreshing change. However, it probably isn’t much fun being seriously overweight, especially at such a young age.
Excess weight puts a strain on health and the heart and comes with associated medical problems. It is not good for health and in truth, nobody wants to be obese, even if it can look attractive.
It is good that being fat can be now seen as being attractive. There is no reason why it should not be because we all come in various shapes and sizes and it is wonderful to celebrate diversity.
But why should ‘too skinny’ be normal and attractive in the fashion industry? In many cases it just looks painful and that brings us back to the claims that the fashion industry influences people to develop eating disorders such as Bulimia.
We long for the day when the fashion industry decides to use normal sized models who are neither stick thin or clinically obese to promote their clothes.
Disclaimer: Our reviews and investigations are based on extensive research from the information publicly available to us and consumers at the time of first publishing the post. Information is based on our personal opinion and whilst we endeavour to ensure information is up-to-date, manufacturers do from time to time change their products and future research may disagree with our findings. If you feel any of the information is inaccurate, please contact us and we will review the information provided.