Below we take an in-depth look into Ritual, to see whether this expensive multivitamin product offers strong value for its noticeably high price.
Ritual is a multivitamin designed especially for women. Unlike most other multivitamin products, Ritual is quite pricey and is backed by a significant branding drive. It features unusually “instagrammable” packaging and a distinctive minty smell, and is designed to be non-GMO, vegan, gluten-free, and with no synthetic colours or colourants.
Although many readers wouldn’t expect to see side effects as a result of using multivitamins, high doses of certain vitamins can cause issues for some.
The high dose of Vitamin D included in this product can potentially cause a range of side effects such as fatigue, headaches, loss of appetite, dry mouth, nausea, vomiting, and more. Magnesium can also cause diarrhoea, nausea, and cramping. Some ingredients found in this product may also make it harder to absorb prescription medication and may increase the effects of blood-thinning medications.
Ritual is only available to officially purchase on a subscription basis. It costs $30 a month (with free shipping), and the manufacturers state that the arrangement can be cancelled at any time. Customers looking to purchase a pack of Ritual without signing up to the hassle of an auto-ship service can perhaps find a pack on eBay – we’ve seen packs sell there for around $35.
Ritual is the ultimate example of style and substance, taking all the best aspects of modern marketing and matching them with the worst forms of laziness found in the supplement industry.
Multivitamins are a dime a dozen in health stores and grocery stores across the world, and most work in roughly the same way that this one does, Most of Ritual’s bluster about their higher-quality ingredients will not add up to much that is measurably different about the product’s effects. Whatever the difference is, it’s certainly not enough to justify the extraordinarily high price, as well as the annoying auto-ship model the manufacturer uses. Incidentally, the customer reviews we found were generally negative as well, as many felt cheated by the high price they were paying for what amounted to little more than nice presentation and a minty smell.
For all of Ritual’s talk about “transparency”, we have to add that we personally found the website hard to navigate, and it took us an unacceptably long time to pin down the product’s ingredients, ingredient quantities, and daily values. The company’s money-back guarantee was also hard to identify initially, so we recommend the manufacturer’s (many) employees spend less time on Instagram and more time putting the essentials on their website.
We do not recommend Ritual to our readers.
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Ritual is a multivitamin product made especially for women of the “Instagram” generation. Designed to be chic and pleasant to take when compared to other multivitamins, this pricey product reportedly comes with a nice minty smell and a genuinely beautiful approach to packaging and pill design.
The Ritual brand is owned by Natals Inc., a California-based nutritional supplement manufacturer created in 2015. The company’s founder, Katerina Schneider, was a former partner of a venture capital firm called AF Square. She consequently seems to have some money to burn, and the advertising campaign driving products like Ritual is truly dizzying in scope, with gushing coverage coming from Wired, the New York Times, Buzzfeed, and many more. The various departments of what sounds like a busy Ritual HQ can be contacted via the details supplied on the website.
The directions for use are as follows:
Ritual is a multivitamin product that primarily aims to help customers to “fill the gaps in their diet”. The vitamin boost provided by the capsules is said to maintain energy, immunity and skin health, whilst fixing the problems associated with nutrient deficiency. By month 6, regularly consuming Ritual supports red blood cell and heart health, the body’s bone integrity will supposedly be improved by month 12. In the longer term, regular consumption of Ritual is said to deliver a healthier form of aging by maintaining tissue structure and defending the body from harmful free radicals.
Ritual also claims to deliver benefits that customers can “feel”, such as more energy and a greater sense of happiness.
Most of the benefits that Ritual claims to offer have indeed been linked with the various vitamins contained in its ingredients list. However, multivitamins like these are only truly effective if the consumers already suffer from vitamin deficiencies. If there is no deficiency, consuming greater amounts of vitamins past the recommended daily limit will in most cases cause them to be urinated out without any further benefits being experienced. If customers already consume an exceptionally unhealthy or poorly-balanced diet, this product could offer all of the benefits listed above. However, these benefits may not be directly noticeable, and there may be no benefits to the already-health conscious.
The ingredients found in Ritual are listed below. The quantities listed are correct for 2 capsules.
Readers may be surprised to know that multivitamins can cause some mild side effects. A few of the customer reviews we looked at mentioned side effects, likely caused by the high doses of certain vitamins.
Most people do not commonly experience side effects with vitamin D, unless too much is taken. However, as this product contains 500% of the recommended daily allowance, side effects are more possible than normal. Some side effects of taking too much vitamin D include weakness, fatigue, sleepiness, headache, loss of appetite, dry mouth, metallic taste, nausea, vomiting, and others.
Omega-3 fatty acids may strengthen the effects of blood-thinning medications, including aspirin, warfarin (Coumadin), and clopidogrel (Plavix). Use cautiously and consult your doctor if you have any concerns.
Too much magnesium can cause diarrhoea, nausea, and cramping, and it may also make it harder for your body to absorb some prescription medications, such as antibiotics.
Not suitable for pregnant or breastfeeding women. Not suitable for anyone under the age of 18. If you are taking any medications or are unsure about the suitability of this supplement for you, consult your doctor before purchase.
Almost all of the customer comments we found online were generally negative. Customers railed against Ritual’s high price and the lack of discernible benefits it offers.
I’ve been seeing their advertising and PR a lot lately and decided to give it a try for a few months hoping it would help me have a little more energy and just generally feel good. Unfortunately, it has an overpowering mint flavor/smell followed by a fishy after-taste and after 3 months of taking consistently, I didn’t notice any positive impact. It might work for some but overall I was not impressed and at $30 for 30 day supply it’s not the most cost-effective option. Don’t recommend.
Tried them. Liked them. Didn’t love them. Didn’t notice any differences. Save your money.
I’m in my 3rd month and I really don’t feel any different. I do love the mint flavor and I have actually been able to remember to take them. The company says that it can take 3-4 months to experience the full affects so I haven’t given up on them yet.
I’m about two weeks in on my first month and the only difference I’ve noticed is I wake up on my own before my alarm goes off, without feeling tired. The taste is great and I like how they’re easier to go down, especially for people like me who gag when taking medicine.
The returns policy for Ritual is surprisingly hard to pin down. On the FAQ section of the official website, the company states that any dissatisfied customers can receive a full refund without having to return the pack. No timeframe is mentioned here, although the store section of the website claims that this offer is limited to the first 30 days.
Confusingly, the legalese in the terms and conditions section of the website says something totally different. Here, it is claimed that customers are free to contact the company to seek a refund, and they are sometimes available. However, the company retains sole discretion to decide if they want to offer a refund.
On balance, we would imagine that there would be controversy if the offer detailed in the FAQ was not honoured. We would say that this product is covered by a real money-back guarantee.
Ritual seems to only be available for purchase on the official Ritual website (unless you count the one or two independent sellers flogging Ritual on eBay). Ritual is only available on a subscription basis on the official website, with each monthly pack costing $30.
|Clinically Proven Ingredients|
|Side Effect Free|
|Positive Customer Reviews|
Disclaimer: Our reviews and investigations are based on extensive research from the information publicly available to us and consumers at the time of first publishing the post. Information is based on our personal opinion and whilst we endeavour to ensure information is up-to-date, manufacturers do from time to time change their products and future research may disagree with our findings. If you feel any of the information is inaccurate, please contact us and we will review the information provided.